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The news:Pandora shifts to fully recycled silver and gold for jewelry designs.
Why we love it: The world’s largest jewelry brand is doubling down on its use of recycled metals.
Pandora announced it is now using only recycled silver and gold for its jewelry designs. The shift from new precious metals equates to a reduction in carbon dioxide emissions of 58,000 tonnes, according to the company, or the equivalent of “driving 6,000 cars around the world.”
In 2020, the Copenhagen-headquartered jewelry company announced its target to shift to 100 per cent recycled silver and gold by 2025. The company reached its goal early, by the close of 2023, thanks to a “strong commitment from its suppliers,” according to a news release.
Pandora estimates that only about 20 per cent of the world’s silver supply is currently sourced from recycled material. Recycled precious metals can be sourced from old jewelry, electronics, silverware and more.
“Precious metals can be recycled forever without any loss of quality,” Alexander Lacik, CEO of Pandora, said in the release. “Silver originally mined centuries ago is just as good as new, and improved recycling can significantly reduce the climate footprint of the jewelry industry.”
The recycled materials achievement comes on the heels of a successful second launch of the company’s lab-grown diamond collection, which involves the diamonds being grown, cut and polished using 100 per cent renewable energy. Pandora’s next announced sustainability target is to halve its greenhouse gas emissions by 2030, according to the release.