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TD partners with Cricket Canada ahead of ICC T20 World Cup

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  • TD Bank Group (TSX:TD; NYSE:TD) is partnering with Cricket Canada in a sponsorship agreement that makes TD the official bank of Canada’s national cricket teams
  • TD will feature prominently on the official kits and training gear for Cricket Canada’s men’s and women’s national teams
  • TD promises to help Cricket Canada enhance grassroots development programs and support new community engagement initiatives
  • Shares of Toronto-Dominion Bank were down 0.35 per cent, trading at C$80.77 as of 1:54 pm ET

TD Bank Group (TSX:TD; NYSE:TD) is partnering with Cricket Canada in a sponsorship agreement that makes TD the official bank of Canada’s national cricket teams and aims to grow the sport across the country.

Though it’s a niche sport in Canada, cricket is the second most popular sport in the world and growing. Just ahead of the men’s national team’s first appearance at the ICC 2024 T20 World Cup in June, TD and Cricket Canada look to be in good position to benefit from the sport’s momentum.

TD will feature prominently on the official kits and training gear for Cricket Canada’s national teams, including new custom kits being designed for the men at the ICC 2024 Cricket World Cup in June. TD will also be an official sponsor of Cricket Canada’s national women’s team in 2025.

“We are thrilled to welcome TD as the official bank of Cricket Canada,” Rashpal Bajwa, president of Cricket Canada, said in a statement. “This is more than a sponsorship; it represents another significant step forward for our organization and the entire cricket community in Canada. With TD’s support, we are confident in our ability to enhance the cricketing experience for our national teams, players and fans across the country, while also driving the growth and development of the sport at all levels.”

Another facet of the partnership will be for TD to help Cricket Canada enhance grassroots development programs and support new community engagement initiatives. TD sponsorship will help “support Cricket Canada’s exploration of programs focused on enhancing the sport’s accessibility, popularity and engagement with players and fans across the country,” according to a news release.

“We are thrilled to work with Cricket Canada, to fuel the expansion of cricket in Canada,” said Sona Mehta, TD’s executive vice president, real estate secured lending, everyday banking, saving and investing. “At TD, we believe in the power of sports to bring people and communities together. We’re so proud to support National Cricket Teams, and to help Cricket Canada build for the future as it supports grassroots teams across the country. We look forward to helping Cricket Canada create memorable experiences for fans and players alike.”

Cricket Canada is the official governing body for the sport of cricket in Canada, overseeing and promoting the development of the game at all levels. In addition to the Canadian men’s national team’s first appearance at the ICC Men’s T20 World Cup in Dallas, New York and Florida, the team has matches scheduled against The Netherlands, United States, Oman and Nepal in August and September.

The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group. TD is the sixth largest bank in North America by assets and serves more than 27.5 million customers in four key businesses operating in a number of locations in financial centres around the world.

Shares of Toronto-Dominion Bank (TSX:TD) were down 0.35 per cent, trading at C$80.77 as of 1:54 pm ET.

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