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Athena Club Hits Canadian Shelves + More Beauty News



Photography Courtesy of Athena Club

Plus, Hero Cosmetics partners up with TikTok’s Alix Earle.

Athena Club is now available at select Canadian retailers

This is not a drill: Athena Club has officially hit Canadian shelves! Founded in 2019 by Montreal-born duo Maria and Charles Desmarais, this trendy beauty brand is best known for its affordable shave, body, and period care offerings. From the Cloud Shave Foam to the award-winning Razor Kit, Athena Club is your one-stop shop for self-care Sunday essentials.

In addition to fulfilling your skincare needs, these pastel products are simply stunning to look at. Whether on your shower shelf or in your medicine cabinet, they’ll double as decorative statement pieces. Athena Club products are now available to shop at select Walmart, Jean Coutu and Brunet locations across the country.

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Alix Earle is the first global face of Hero Cosmetics

This week on Instagram, Hero Cosmetics announced that their newest global brand ambassador is none other than TikTok’s resident it-girl, Alix Earle. If you know Earle, then you’ll know that her transparency about acne on the clock app has helped her to amass a colossal following of over six million to date. It’s no surprise, then, that this partnership with Hero Cosmetics (behind the viral Mighty Patch pimple patches) is Earle’s latest beauty and business venture.

“As someone who has openly struggled with acne since middle school, I know how emotionally frustrating and defeating it can feel when you can’t find a product that works,” shares the TikTok star in a press statement. “I’m so proud to work with a brand like Hero that promotes skin positivity and confidence.”

Annabelle launches a super hydrating concealer

Two surefire ways to ruin an hour’s worth of applying makeup? Using a face-base that dries out the skin and a concealer that creases and cracks under the eye. With the launch of Annabelle’s Perfect Fit Ultra-Hydrating Tint and Concealer, it’s time to wave goodbye to dry under eyes and a dry base!

Formulated with 1% hyaluronic acid, the products are designed to drench the skin with hydration and leave behind a natural, second-skin-like finish. The tint (available in four shades) and the concealer (available in six) go hand in hand for a match made in makeup heaven. Brb, adding them to our carts.

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Dove drops serum-infused body washes

Up your “everything shower” game by working Dove’s newly launched serum body washes into your pampering routine. With four SKUs available in Canada, from the Glow Recharge Exfoliating body wash infused with a vitamin C serum to the restoring serum-packed Vitality Renewal wash, there’s truly something for everyone and every body in this collection.

As you work up a lather with these serum-infused body cleansers, your skin will feel like you’ve just stepped out of a spa. How’s that for an everything shower experience?

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